East Petersburg Sportsman's Association
% Return on Investment
Based on 1st year sales directly attributable to the work performed
Industry
Who Are They?
East Petersburg Sportsman’s Association (EPSA) is a gun range in Lancaster, PA. They are a local Sportsman’s Club with 300 enthusiastic members. EPSA has three firearm ranges, and a 3D archery range on site for members to use – including a handgun range as well as two rifle ranges. They offer classes in reloading, firearms cleaning, archery basics, and situational awareness.
Established in 1952 by a small group of local men who purchased land to create a haven for outdoor activities, the association has grown significantly over the years. Currently, it boasts over 300 members and continues to expand. The association provides a variety of facilities and activities, including one of the few archery courses in Lancaster. It is situated at 2897 Graystone Road, surrounded by development, yet continues to offer a space for the firing of guns and archery practice amidst the increasing interest in these activities.
Details & Challenges
The development of the new website served as a comprehensive overhaul of its predecessor, a platform that had fallen into disuse and obsolescence over an extended period. The original website was constructed on a bespoke database and file system framework, which, over time, imposed significant operational hurdles for the club’s administration. Specifically, the process to implement updates was burdensome, necessitating an intricate sequence of numerous steps, thereby complicating routine maintenance and content management.
Faced with limitations regarding the availability of proprietary photographs for the revitalization project, we pursued an alternative strategy to enhance the site’s aesthetic appeal and professional demeanor. To this end, we procured a selection of high-quality, licensed stock images. This strategic incorporation of visual content not only elevated the website’s professional image but also ensured a cohesive and visually appealing interface that aligns with the club’s branding and operational goals. This approach underscores our commitment to delivering a modern, user-friendly digital experience that accurately reflects the club’s ethos and objectives.
Project Results
% ROI
Based on 1st year sales directly attributable to the work performed
*How We Calculate ROI
We calculate ROI for our clients based on several factors. In some cases, customers will give us the number directly based on their own profit margins. In the absence of this information, we use a variety of analytics and action metrics combined with the price points of our clients' various services to estimate the ROI from work we perform for them.
Time to Complete
4 Weeks
What We Did for Them
The deployment of the new website on the WordPress platform represents a strategic advancement, enabling the leadership team to efficiently manage content, enact updates, and thereby ensure the site remains a dynamic and up-to-date resource. This technological foundation facilitates seamless communication with the club’s membership, keeping them well-informed of ongoing and upcoming activities.
Utilizing the Astra WordPress theme, the website’s construction prioritizes both aesthetic appeal and operational efficiency. The integration of images optimized for rapid loading contributes to an enhanced user experience, ensuring that visitors can access information swiftly and without delay. This optimization is crucial for maintaining engagement and facilitating easy navigation across the site’s offerings.
A notable feature of the new website is the implementation of an advanced events calendar. This tool is designed to provide members with a clear and comprehensive overview of scheduled events, enabling them to plan their participation well in advance. Such a feature underscores our commitment to fostering a well-connected and active community within the association.
In addition to these enhancements, the website’s design incorporates a dedicated ‘members only’ section. This exclusive area delivers content specifically tailored for the association’s members, accessible through a secure passcode found on their membership cards. This layer of personalization and security ensures that sensitive information remains confidential and accessible only to those within the club’s community. This approach to website design and functionality exemplifies our dedication to creating a cohesive, inclusive, and engaging online presence for our clients.
The results speak for themselves with a 180% annual ROI and over 50% of the club’s new members stating they joined specifically after finding East Petersburg Sportsman’s Association’s new website!