The Fear Footage
% Return on Investment
Based on 1st year sales directly attributable to the work performed
Who Are They?
The Fear Footage trilogy emerges as a groundbreaking force within the independent horror film sphere, achieving a remarkable fusion of terror and storytelling that has captivated audiences across the globe. This series has made a significant mark on the genre, showcasing an ingenious blend of suspense, horror, and a narrative that cleverly unfolds through found footage, a technique that enhances the realism and immersion for the viewer.
Details & Challenges
The development of the website for “The Fear Footage” creator presented a unique set of challenges that demanded an innovative approach to web design, particularly in aligning the aesthetic with the horror genre’s distinctive characteristics. The primary obstacle lay in integrating design elements traditionally associated with horror — including specific color schemes, typography, and multimedia content — which diverge significantly from the norms seen in more conventional web design projects.
From a technical perspective, the use of horror-themed fonts and color palettes required careful consideration. Fonts often associated with horror can be elaborate or stylized in a manner that risks compromising readability and accessibility if not implemented with restraint. Ensuring that the website remained user-friendly while still conveying a sense of eerie suspense necessitated selecting typefaces that balanced personality with legibility, and deploying them strategically within the site’s architecture.
Project Results
% ROI
Based on 1st year sales directly attributable to the work performed
*How We Calculate ROI
We calculate ROI for our clients based on several factors. In some cases, customers will give us the number directly based on their own profit margins. In the absence of this information, we use a variety of analytics and action metrics combined with the price points of our clients' various services to estimate the ROI from work we perform for them.
Time to Complete
1 Week
What We Did for Them
In architecting the digital presence for the “The Fear Footage” via its official website, CGS Web Designs strategically embraced a design ethos that mirrors the quintessential elements of a horror film. This approach was meticulously chosen to resonate with the target audience, ensuring that the website not only serves as a portal for information but also as an extension of the movie’s atmospheric tension and thematic depth.
CGS Web Designs embarked on crafting a visual narrative that hinges on a darker color scheme, which is instrumental in evoking the ominous and foreboding essence characteristic of horror cinema. The selection of a blood-red color for the typography was not merely an aesthetic choice but a deliberate attempt to kindle an eerie ambiance, reminiscent of classic horror. This specific hue of red, coupled with a font that exudes a ‘horror movie’ quality, was pivotal in encapsulating the essence of the genre. The overall design was intentionally made to feel “rough around the edges,” a decision that amplifies the site’s creepiness factor, ensuring that visitors are immediately immersed in a horror movie experience upon their digital arrival.
In addition to the thematic design choices, CGS Web Designs implemented robust e-commerce solutions to enhance the website’s functionality. The integration of WooCommerce, a leading e-commerce plugin for WordPress, along with the configuration of live shipping rates, was executed with precision. This setup empowered the filmmaker to directly sell DVDs and special release merchandise, creating a streamlined shopping experience for fans eager to own a piece of the horror they admired on screen.
The commercial strategy behind these web design and development choices proved to be exceedingly effective. The tangible outcome of this endeavor was a staggering 2670% return on investment (ROI), a figure that underscores the potent synergy between a well-crafted website and its capacity to drive significant revenue. This ROI was calculated by comparing the initial investment in the website’s construction and its annual maintenance against the revenue generated through merchandise sales. This impressive financial performance highlights not only the website’s success in engaging and converting its audience but also its role as a critical revenue stream for the filmmaking venture.
Overall, the collaborative efforts of CGS Web Designs to fuse horror-centric aesthetics with advanced e-commerce capabilities have not only set a new benchmark for genre-specific web design but also demonstrated the substantial economic potential of a strategically developed website. This project serves as a compelling case study in how tailored web design, coupled with targeted functionality, can significantly amplify a film’s market presence and financial success.