Icon Custom Remodeling

% Return on Investment
Based on 1st year sales directly attributable to the work performed

Who Are They?

Icon Custom Remodeling is an exceptionally reputable and highly regarded remodeling company that caters to the Baltimore, MD area. With their extensive experience spanning over several years, they have firmly established themselves as a trusted and sought-after provider of remodeling services. Their commitment to delivering unparalleled craftsmanship and exceptional customer service sets them apart from their competitors.

Details & Challenges

Despite facing significant budget constraints during the build process and having limited content on their existing website, Icon Custom Remodeling recognized the need for a more professional and visually appealing online presence.

Initially, the company’s owner had built a website using Wix, a popular website builder platform. However, they soon realized that the limitations of Wix in terms of design and style did not align with their evolving needs and aspirations.

Project Results

Based on 1st year sales directly attributable to the work performed
*How We Calculate ROI

We calculate ROI for our clients based on several factors. In some cases, customers will give us the number directly based on their own profit margins. In the absence of this information, we use a variety of analytics and action metrics combined with the price points of our clients' various services to estimate the ROI from work we perform for them.

Time to Complete

3 Weeks

What We Did for Them

CGS Web Designs effectively tackled the budget constraints by adopting a practical approach that involved utilizing a pre-built template and seamlessly integrating the existing content into the template framework. Recognizing the need to optimize the website for search engine visibility and drive organic traffic, they dedicated considerable effort to writing and enhancing the content with a strong focus on search engine optimization (SEO) techniques.

By leveraging a pre-built template, CGS Web Designs was able to streamline the website development process while maintaining a visually appealing and user-friendly design. This approach significantly reduced the time and cost associated with building a website from scratch, allowing them to allocate resources more efficiently within the given budget.

While transferring the existing content into the template, CGS Web Designs ensured that all relevant information and key messaging were effectively preserved and organized in a manner that enhanced the overall user experience. We took care to maintain consistency in design elements and layout throughout the website, ensuring a cohesive and professional appearance.

Understanding the crucial role of content in attracting and engaging website visitors, we devoted time and expertise to crafting compelling and informative copy. They undertook a comprehensive content development process, aligning the content with the company’s goals and target audience. This involved conducting keyword research, identifying relevant topics, and incorporating industry-specific terminology to enhance the site’s visibility in search engine rankings.

To further optimize the website’s performance in search engine results pages (SERPs), CGS Web Designs employed SEO techniques throughout the content creation process. We strategically integrated relevant keywords and meta tags, optimized heading structures, and incorporated internal linking strategies to improve the website’s overall search engine friendliness. This approach aimed to enhance the website’s visibility, increase organic traffic, and ultimately improve the site’s conversion potential.

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